UWI BOOKSHOP » Faculty of Humanities and Education » Mass Communication » MC0991 » THE BRAND GAP: HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS..
Model: MC0991
ISBN: 9780321348104
Authors: NEUMEIER, M.
Price: $5,600.00JMD
Stock low, in-store purchases only!
This product was added to our catalog on Tuesday 05 September, 2017.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.