UWI BOOKSHOP » Others » Sports Stock Books » SO1023 » ABCs OF CARIBBEAN SPORT: MARKETING AND PSYCHOLOGY
Model: SO1023
ISBN: 9789769646407
Authors: BECKFORD & ROSE
Publishers: MISCELLANEOUS
Price: $3,000.00JMD
Out of stock
This product was added to our catalog on Tuesday 09 November, 2021.
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KINGSTON, Jamaica – “Sport deserves every bit of attention it can get on and off the field. Athletes need to be prepared for the mind games too,” that is the advice shared by Carole Beckford and Dr Olivia Rose Esperance in their latest collaboration.

The collaboration is shared in a book, ABCs of Caribbean Sport, Marketing and Psychology

The 140-page publication dives deep into an industry in the Caribbean which has worked and can continue to work if the talent converts to economic activity (marketing); and how athletes and their teams can maximize earnings while being engaged in a process that takes you from any adversity to a winning attitude, via a positive mindset (psychology).