In Political Communication Strategies in Post-independence Jamaica, 1972–2006, Floyd E. Morris analyses some of the factors that contribute to apathy among citizens towards the political process by focusing on the communication strategies used by leaders and their administrations. He examines the relationship between leaders and the wider society they seek to influence, the communication methods and techniques that have been deployed in the exercise of power, and how change is effected or stymied by political communication. The central argument of the book is that the success or failure of leaders and their administrations in modern Jamaica is closely linked to an effective communication strategy to support their programmes and policies.