DESTINATION MARKETING
UWI BOOKSHOP » Faculty of Social Sciences » Management Studies » MS0104 » DESTINATION MARKETING
DESTINATION MARKETING
Model: MS0104
Authors: PIKE, STEVEN
Publishers: MISCELLANEOUS
Price: $10,620.00JMD
This product was added to our catalog on Wednesday 22 May, 2024.
Reviews
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.