UWI BOOKSHOP » Faculty of Humanities and Education » Mass Communication » MC0097 » HANDBOOK OF STRATEGIC PUBLIC RELATIONS...
Model: MC0097
ISBN: 0786311312
Authors: CAYWOOD, C.
Publishers: MCGRAW-HILL INC.
Price: $10,630.00JMD
Out of stock
This product was added to our catalog on Monday 12 September, 2011.
The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises.