UWI BOOKSHOP » Faculty of Humanities and Education » Mass Communication » MC0994 » PROMOTIONAL MARKETING LAW: A PRACTICAL GUIDE
Model: MC0994
ISBN: 9781847667397
Authors: CIRCUS, P.
Price: $24,960.00JMD
Stock low, in-store purchases only!
This product was added to our catalog on Tuesday 05 September, 2017.
Promotional Marketing Law: A Practical Guide - previously titled as Sales Promotion and Direct Marketing Law: A Practical Guide - offers comprehensive advice on the UK law relating to sales promotion. The book highlights key developments and will help to avoid possible legal pitfalls with its straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving valuable time. Covering questions regularly raised by sales promotion and marketing professionals, the book is based on many years of practical UK experience on the part of the author. It will ensure that all promotions and campaigns adhere to the UK's current legal guidelines.