Promotional Marketing Law: A Practical Guide - previously titled as Sales Promotion and Direct Marketing Law: A Practical Guide - offers comprehensive advice on the UK law relating to sales promotion. The book highlights key developments and will help to avoid possible legal pitfalls with its straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving valuable time. Covering questions regularly raised by sales promotion and marketing professionals, the book is based on many years of practical UK experience on the part of the author. It will ensure that all promotions and campaigns adhere to the UK's current legal guidelines.