UWI BOOKSHOP » Faculty of Humanities and Education » Mass Communication » MC0300 » APPLIED MASS COMMUNICATION THEORY
Model: MC0300
ISBN: 9780205548736
Price: $8,670.00JMD
Out of stock
This product was added to our catalog on Tuesday 23 August, 2016.
Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, “Mass Communication Theory and Research,” provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, “Mass Communication Theories,” presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, “Bridge to the Real World,” provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.