UWI BOOKSHOP » Others » General Stock Books » ST0258 » ENCHANTMENT : THE ART OF CHANGING HEARTS, MINDS & ACTIONS
Model: ST0258
ISBN: 9781591843795
Authors: KAWASAKI, GUY
Publishers: PENGUIN PUTNAM INC.
Price: $3,280.00JMD
Out of stock
This product was added to our catalog on Monday 12 September, 2011.
Reviews
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. ...........