In Caribbean Tourism, Jean Holder tells the story of how, when, why and whence tourism, now the driver of most Caribbean economies, was introduced into the region and why its journey has been a turbulent one. Tourism was one of the means of diversifying out of a Caribbean sugar industry that was beset with difficulties after emancipation in the 1830s. This situation was made even more difficult by the fact that tourism is in itself a complex and invasive phenomenon which does not require a history of colonialism and racism to provoke strong reactions in a society.