OXX System pH Balanced Shampoo is incorporated with Hydrolyzed Wheat Protein to enhance body and shine while delivering optimum hydration. Wheat germ is scientifically proven to nourish hair by penetrating hair cuticle to build strength from within while lubricating and protecting outside hair fiber. The Vitamin B found in wheat germ oil promotes new hair growth both in terms of length and volume of hair. This blend of ingredients has advanced moisturizing benefits that cleanses thoroughly while restoring vibrancy and softness without weighing the strands down.