Model: MS0514
ISBN: 9780743236362
Authors: KOTLER, PHILLIP
Publishers: SIMON & SCHUSTER
Price: $1,400.00JMD
This product was added to our catalog on Monday 12 September, 2011.
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ISBN: 9780743236362
Author: Kotler, phillip
Publisher: Simon & schuster

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets.