UWI BOOKSHOP » Faculty of Social Sciences » Management Studies » MS0402 » FRAMEWORK FOR MARKETING MANAGEMENT
Model: MS0402
ISBN: 0136026605
Authors: KOTLER, PHILLIP
Publishers: PEARSON EDUCATION
Price: $1,999.00JMD
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This product was added to our catalog on Monday 12 September, 2011.
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ISBN: 9780136026600
Author: Kotler, phillip
Publisher: Pearson education

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.