UWI BOOKSHOP » Faculty of Social Sciences » Management Studies » MS0112 » COMPETING AGAINST MULTINATIONALS IN EMERGING MARKETS
Model: MS0112
ISBN: 9781137500304
Authors: WILLIAMS, D.
Publishers: MACMILLAN DISTRIBUTION LTD.
Price: $6,790.00JMD
This product was added to our catalog on Thursday 07 May, 2015.
Reviews
Competing against Multinationals in Emerging Markets draws on efficiency theory, portfolio theory and market structure theory as the lens through which to explain business survival/ failure. By using those theoretical insights along with case studies the book provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant. Drawing lessons about competing in a highly competitive sector, the book uses the of narrative in social research to inform conclusions about factors which lead to survival and prosperity.