UWI BOOKSHOP » Faculty of Social Sciences » Management Studies » MS0069 » MARKETING RESEARCH: AN APPLIED ORIENTATION
Model: MS0069
Authors: MALHOTRA
Publishers: PEARSON EDUCATION
Price: $6,990.00JMD
Stock low, in-store purchases only!
This product was added to our catalog on Monday 12 September, 2011.
Reviews
For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.