UWI BOOKSHOP » Faculty of Social Sciences » Management Studies » MS0284 » DELIGHTING YOUR CUSTOMERS: KEEP YOUR CUSTOMERS COMING BACK
Model: MS0284
Authors: NASH, DEREK & NASH SUSAN
Publishers: GRANTHAM BOOK SERVICES LTD.
Price: $0.00JMD
Out of stock
This product was added to our catalog on Thursday 19 January, 2012.
Reviews
It takes ten times as much investment to obtain business from a new customer as it does to generate more revenue from existing customers. This practical guide advises companies and organizations on how to implement a customer service strategy that should keep customers coming back. It presents case studies, research findings, quizzes and checklists to help companies re-evaluate their own customer care and retention policies