UWI BOOKSHOP » Faculty of Social Sciences » Management Studies » MS0691 » THE COMPETITIVE DESTINATION
Model: MS0691
ISBN: 9781845930103
Authors: RICHIE & CROUCH
Publishers: CAB INTERNATIONAL
Price: $4,500.00JMD
This product was added to our catalog on Monday 12 September, 2011.
Reviews
This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.