Model: MC0185
ISBN: 0844232068
Authors: BURTON, PHILIP
Publishers: MCGRAW-HILL INC.
Price: $0.00JMD
Out of stock
This product was added to our catalog on Monday 12 September, 2011.
Reviews
This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.