UWI BOOKSHOP » Faculty of Humanities and Education » Mass Communication » MC0047 » SOCIAL MARKETING: CHANGING BEHAVIORS FOR GOOD
Model: MC0047
ISBN: 9781544351490
Authors: KOTLER, PHILIP
Publishers: SAGE PUBLICATIONS INC.
Price: $19,270.00JMD
Out of stock
This product was added to our catalog on Monday 12 September, 2011.
Reviews
For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.