UWI BOOKSHOP » Faculty of Humanities and Education » Mass Communication » MC0047 » SOCIAL MARKETING: CHANGING BEHAVIORS FOR GOOD
Model: MC0047
Authors: KOTLER, PHILIP
Publishers: SAGE PUBLICATIONS INC.
Price: $12,600.00JMD
Out of stock
This product was added to our catalog on Monday 12 September, 2011.
Reviews
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.