UWI BOOKSHOP » Faculty of Humanities and Education » Mass Communication » MC0025 » PRINCIPLES AND PRACTICE OF SOCIAL MARKETING
Model: MC0025
ISBN: 9780521167376
Authors: ROB, DONOVAN
Publishers: IP COMMUNICATIONS PTY. LTD.
Price: $10,720.00JMD
Out of stock
This product was added to our catalog on Monday 12 September, 2011.
Reviews
Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general.