UWI BOOKSHOP » Faculty of Humanities and Education » Mass Communication » MC0195 » ADVERTISING MEDIA PLANNING: A BRAND MANAGEMENT APPROACH
Model: MC0195
Authors: KELLEY
Publishers: ROUTLEDGE CHAPMAN & HALL
Price: $10,080.00JMD
Out of stock
This product was added to our catalog on Tuesday 23 August, 2016.
Reviews
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.