UWI BOOKSHOP » Faculty of Humanities and Education » Cultural Studies » CUL127 » EVENT MARKETING : THE ULTIMATE GUIDE
Model: CUL127
ISBN: 0471644129
Authors: ALLEN, JUDY
Publishers: JOHN WILEY & SONS INC.
Price: $0.00JMD
Out of stock
This product was added to our catalog on Monday 12 September, 2011.
Reviews
For event planners, there's no such thing as a dress rehearsal! Any event you plan and stage is a reflection of your organization's image from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses.........