UWI BOOKSHOP » Faculty of Humanities and Education » Cultural Studies » CUL0359 » ELECTRONIC COMMERCE AND MUSIC BUSINESS DEVELOPMENT IN JA...
Model: CUL0359
ISBN: 9211125669
Authors: FOGA, N.
Price: $1,390.00JMD
Out of stock
This product was added to our catalog on Monday 12 September, 2011.
For many developing countries, including Jamaica, electronic commerce and music have been identified as an important new trading opportunity that provides one of the fastest means of penetrating global markets. The Jamaican music industry represents a vibrant and dynamic sector of the Jamaican economy, it does not currently possess the technological assets or capabilities required in order to produce and export the final product at competitive market prices. Electronic commerce presents a critical opportunity for expansion and development of the commercial dimensions of this sector at relatively low cost, particularly with regard to the promotion and marketing of music-related products and services.