Model: CUL0358
ISBN: 1880921049
Publishers: BAKER & TAYLOR
Price: $0.00JMD
Out of stock
This product was added to our catalog on Monday 12 September, 2011.
ISBN: 1880921049
Author: Campbell, author
Publisher: Baker & taylor

A class-tested casebook that provides a welcome introduction to authoritative articles explaining and analyzing the industry-wide trend toward multimedia mergers and global marketing. The book scrutinizes all five branches of the industry for the controlling issues of product-risk, mergers, artistic control, compensation and transfer of rights. New material on Internet, copyright and sports law.